cover thun
Eine Frau mit Fahrradhelm sitzt mit ihrem E-Bike an einem Auto und schließt das Ladekabel an.

THE RIDE
STARTS
HERE.

THUN stands for over 100 years of experience and passion in developing and producing high-quality, functional, and honest bicycle components made in Europe.  Where human muscle power is converted into drive and motion forces, THUN components ensure a safe and stable ride. Regardless of where and how a bicycle is utilized and whether it is purely human-powered or electrically assisted, THUN offers the right components for it and supplies them globally, quickly, and flexibly. 

Eine Frau mit Integralhelm fährt mit dem Mountainbike einen Trail in den Bergen.

NEW
BRANDING?
WHY?

"As a company, we face global challenges and changes in the coming years that are so extensive that we will only be future-proof if we strategically reorient ourselves and are prepared to change. The basis for this process is our new brand. We developed it as a team and it is our north star for the necessary transformation."

Alex Thun

PURPOSE

THE RIDE
STARTS HERE

We exist to spark (a) movement. It’s our purpose to drive transformation in order to create a future worth living – for our team members and their families, our shareholders, our community, our business partners, our industry, our democratic political system, and society at large. 

Ein Mann fährt bei schönem Wetter auf einem Fahrrad und freut sich dabei.
Viele Fahrräder fahren verteilt auf einer Straße.

VISION

CYCLING
INTO A
FUTURE
WORTH LIVING 

We push towards cycling becoming a central pillar of a liveable future and the mobility of tomorrow. 

MISSION

HONEST
BICYCLE
COMPO­NENTS 

We develop and manufacture honest components for bicycles and e-bikes and market them along with related services to manufacturers and cyclists. At the same time, we promote cycling and its benefits within our culture and through association work and advocacy. We are committed to ensuring that it remains easily accessible and affordable for everyone. 

VALUES

MANIFESTO

THE RIDE STARTS HERE. EVERY SINGLE SECOND MAKES A DIFFERENCE. YOU MAKE A DIFFERENCE. GET ON YOUR BIKE. IN THE CITY. IN THE COUNTRYSIDE. WHEREVER. ON ANY ROAD. ON ANY TRAIL. IN ANY WEATHER. JUST START MOVING. START A MOVEMENT. SET AN EXAMPLE. SET BOUNDARIES. BE KIND TO OTHERS. FIND BALANCE. SCREW PERFECTION. FOSTER CHANGE. EMBRACE FAILURE. PRIORITIZE YOUR HEALTH. EAT WELL. WORK THOSE MUSCLES. TAKE BREAKS. GO DANCING ONCE IN A WHILE. SIT BY A CAMPFIRE. SPEND TIME WITH FAMILY AND FRIENDS. WATCH THE SUNRISE. ENJOY SIMPLICITY. DO WHAT YOU ARE PASSIONATE ABOUT. MAKE IT COUNT. MAKE IT YOURS. 

Mockup des Titel-Covers des Thun-Magazins mit der Aufschrift "THE RIDE STARTS HERE. - 2024/25"

IT’S WORTH
TAKING A
LOOK.

Want to know more about our products? Then take a look at our current catalogue.

VIEW CATALOGUE

NEW WEBSITE
UNDER
CONSTRUC-
TION

We are currently creating a new website for you. In the meantime, you are welcome to continue using the website you are familiar with.

VIEW WEBSITE
Das Coverbild der aktuellen THUN-Webseite mit einem Fahrrad vor dem Sonnenuntergang in einer Großstadt.