THUN stands for over 100 years of experience and passion in developing and producing high-quality, functional, and honest bicycle components made in Europe.
Where human muscle power is converted into drive and motion forces, THUN components ensure a safe and stable ride. Regardless of where and how a bicycle is utilized and whether it is purely human-powered or electrically assisted, THUN offers the right components for it and supplies them globally, quickly, and flexibly.
NEW
BRANDING?
WHY?
"As a company, we face global challenges and changes in the coming years that are so extensive that we will only be future-proof if we strategically reorient ourselves and are prepared to change. The basis for this process is our new brand. We developed it as a team and it is our north star for the necessary transformation."
Alex Thun
PURPOSE
THE RIDE
STARTS HERE
We exist to spark (a) movement. It’s our purpose to drive transformation in order to create a future worth living – for our team members and their families, our shareholders, our community, our business partners, our industry, our democratic political system, and society at large.
VISION
CYCLING
INTO A
FUTURE
WORTH LIVING
We push towards cycling becoming a central pillar of a liveable future and the mobility of tomorrow.
MISSION
HONEST
BICYCLE
COMPONENTS
We develop and manufacture honest components for bicycles and e-bikes and market them along with related services to manufacturers and cyclists. At the same time, we promote cycling and its benefits within our culture and through association work and advocacy. We are committed to ensuring that it remains easily accessible and affordable for everyone.
VALUES
HONEST
APPROACHABLE
TRAILBLAZING
ACCOUNTABLE
QUALITY-
MINDED
MANIFESTO
THE RIDE STARTS HERE. EVERY SINGLE SECOND MAKES A DIFFERENCE. YOU MAKE A DIFFERENCE. GET ON YOUR BIKE. IN THE CITY. IN THE COUNTRYSIDE. WHEREVER. ON ANY ROAD. ON ANY TRAIL. IN ANY WEATHER. JUST START MOVING. START A MOVEMENT. SET AN EXAMPLE. SET BOUNDARIES. BE KIND TO OTHERS. FIND BALANCE. SCREW PERFECTION. FOSTER CHANGE. EMBRACE FAILURE. PRIORITIZE YOUR HEALTH. EAT WELL. WORK THOSE MUSCLES. TAKE BREAKS. GO DANCING ONCE IN A WHILE. SIT BY A CAMPFIRE. SPEND TIME WITH FAMILY AND FRIENDS. WATCH THE SUNRISE. ENJOY SIMPLICITY. DO WHAT YOU ARE PASSIONATE ABOUT. MAKE IT COUNT. MAKE IT YOURS.
IT’S WORTH
TAKING A
LOOK.
Want to know more about our products? Then take a look at our current catalogue.
