THUN: New guiding principle and mission statement
After THUN has launched its new product claim „fair and square“ in the previous year the company introduced its new guiding principle and mission. The new guiding principle states “NEXT CHALLENGE PLEASE“ and accurately summarizes the essence of the mission statement: “we believe there’s nothing we can’t improve – about the things we do and the way we do them. This is what drives us. Take our passion for precise processes, best practice and state-of-the-art technology – and you get enough good reasons for our products being as good as they are.” Christian Thun states: „This message describes our ambition to shift boundaries within our heads and to look for and master challenges”. “The mission and the guiding principle are the point of origin for further novelties such as our new corporate design and the new website which both will be redesigned in the course of the year”, adds Alexander Thun.